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For Teens, It’s All About the Apps
Project Tomorrow, a non-profit organization focused on digital technology for education, recently released the results of its 2013 survey of 325,279 K-12 students across the U.S. and it indicates that...
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I Just Quit FourSquare
I was a FourSquare addict – checking in everywhere, collecting badges and mayorships as a cheap thrill. I posted photos and tips. That all ended last week. I got an email from FourSquare that I had to...
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One-Third of Online Time Now Spent on Social Media
Globally, the typical user spends about 1 in every 3 minutes spent online-for a total of almost 2 hours a day-on some form of social networking. This according to GWI Social, GlobalWebIndex’s report...
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Digital Strategy Case Study: Trucklogger
Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their...
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Most Visitors Still from Desktop, But Most Time Spent by Mobile Users
The “Global Digital Future in Focus” study from comScore suggests that website visits are flat and mobile visits are growing. The data also shows that while there are still more visitors from...
View ArticleThere’s An App for That, But Is it Used?
According to a new report, “The Rise of Apps Culture,” from Pew Internet & American Life Project: 35% of U.S. adults have software applications or “apps” on their phones 11% of cell owners are not...
View ArticleCreate a Mobile Website
If you have not optimized your website for mobile access or built an alternate mobile website you need to. Now. It’s that simple. The number of users who are using mobile devices to access online...
View ArticleGoing Mobile – App or Website?
The number of mobile devices that can access online content is growing. And the people who own them looking to interact with brands any time, any where. So, what is the best way to reach the growing...
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Moms Use Mobile
According to the “21stCentury Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensable to moms. Smartphones among moms has risen 64% over the past two...
View ArticleHow to Present Content on Mobile Devices
Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information, say the folks at useit.com. After looking at several research...
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